When I conceptualized Weekend Hippie it was Yvon Chouinard’s 1% for the Planet model I had in mind, but on an individual scale. If my friends, and family, and distant friends, and future friends and supporters of Weekend Hippie could just give 1% of their time….it could really make a difference for them, and for mother earth.
When Chouinard hatched his brilliant idea, 1% For The Planet, in 2002, he asked corporations and non-profits to give 1% of their annual sales to environmental groups around the world. Just 1% was all he asked. Years later we can see how it has all added up: Chouinard’s 1% for the Planet now has nearly 1300 hundred business members worldwide that give 1% of their annual sales to just under 2000 environmental groups. One percent can make a difference.
And that’s how you can be a Weekend Hippie. Dedicate just 1% of your time, your life, to making a difference. Go ahead, make a small statement—change your light bulbs, wear TOMS shoes, give a micro loan to a Kiva entrepreneur, travel eco-mindfully, shop at your local farmers’ market, pick-up Patagonia clothes made from recycled plastic or an organic cotton t-shirt from Weekend Hippie! It works. Each small statement adds up… It is not important what you do: just do!
Want to join Chouinard’s 1% for the Planet, here’s how you can help.
Own a business? Start giving 1% today.
Work for a nonprofit? You can give too, find out how.A consumer?
Search 1% Members, and shop where it matters:
Search businesses. Search nonprofits
For you—and your friends, and their friends—that 1% will add up
pretty quickly, and eventually you’ll find yourself living the Weekend
Hippie lifestyle not just 1% of the time, but 100%. The Weekend Hippie way!
